A trusted financial services group for UK and international clients

Providing superb advice coupled with a premier service. Our specialist Employee Benefits and Wealth Management divisions are dedicated to setting new standards in service and technical innovation.

Our goal is simple: to provide clear and expert advice, to deliver product and service innovation, to invest in our people and to exceed client expectations.

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Generation Financial Services Japanese Clients

Our Services

Three Specialist Services united under one trusted financial services group

Wealth Management

Comprehensive investment strategies and portfolio management tailored to your financial goals.

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Employee Benefits

Expert advisory on benefit schemes and workplace pensions to support your organization.

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Japanese Clients Services

Specialist support for Japanese
investors entering the UK market.

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Why Choose Generation FS

Deliver unquestionably client service
We go above and beyond expectations at every touchpoint, ensuring every client interaction is seamless, responsive and genuinely valued.

Total focus on growing client wealth
Every decision, recommendation and strategy is centred on maximising long-term financial growth and security for our clients.

Unadulterated professionalism
We uphold the highest standards of integrity, expertise and conduct in everything we do, without compromise.

To be the very best of employers, with truly exceptional staff
We invest in our people, creating an environment where talent thrives, careers develop and excellence becomes the standard.

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What Our Clients Say

David Ford has been acting as our financial advisor since 2010 and in that time has managed our investments and helped us plan for our retirement which we are now enjoying! David also advised us on investments and care plans for our parents which ensured their financial stability was maintained. It is important to us that our pension plans are regularly reviewed as our needs change and as the market around us changes – David ensures that we have these regular reviews and travels to our Hampshire home for personal meetings whenever necessary. We have always been impressed by his diligence and thoroughness and have no hesitation in recommending David as a personable and trustworthy advisor.

David & Jean H, June 2026

We have been working with Generation Employee Benefits for many years and have always been impressed with their “can do” attitude to our requirements as a growing company and the access to support for our employees. Jeff and Jacky continually help make things easier for us with their advice and administrative support, for which we are very grateful.

A.B., Managing Director, Famille Perrin, UK & Ireland

I’ve really valued working with Jeff and his team over the years. We’ve been working with Generation Financial since our business started in 2019, and I’d also worked with them previously. I’ve always found their advice to be clear and practical and Jeff and his team easy to work with.

G.H., COO, NRG Therapeutics

Graham has been our financial advisor for a number of years now, and we have always been extremely happy with the services he provides to us in that capacity. He is very personable, and his financial services knowledge means we can be rest assured we are in safe hands regarding our investments. Any query we raise is very promptly managed and responded to. His regular reports are thorough and easy to follow. We would highly recommend Graham to anybody who is in the need for financial services advice.

Mr & Mrs Holland (Sussex)

Ready to start a conversation?

Whether you’re looking for wealth management, employee benefits advice,
or international investment support, we’re here to help.

Contact Us Today