Building better employee benefits for your business
Strategic people-focused benefits designed to attract, retain, and support your colleagues.

Helping you differentiate your business
At Generation Employee Benefits, we help businesses create employee benefits programmes that deliver real value through carefully considered communication strategies. From staff portal design and delivery, retirement planning and pension communication, protection policies to wellbeing, our advice is tailored to your organisation’s goals, workforce and budget. As part of the Söderberg & Partners family of advisors (one of the largest Employee benefit advisers in Scandinavia), we combine local expertise with global insight to deliver smarter, more effective solutions.
Benefits that work for your people
We design benefits packages that genuinely support your employees — improving engagement, wellbeing and long-term loyalty.
Expert advice, backed by global insight
Through our partnership with Söderberg & Partners, we bring strategic expertise and market-leading insight to every client.
Clear, strategic communication
We go beyond products. Our team delivers cutting-edge technology so your colleagues can really feel the value of their benefits package. Ongoing support ensures communication and member engagement are at the forefront of our service proposition.
Group Pensions
Workplace pensions made simple
We design and manage group pension schemes that are compliant, cost-effective and valuable to your employees. From Workplace Pensions, Directors Pensions to ongoing governance, we ensure your scheme supports both your business and your workforce.
Group Risk
Protect your people and your business
Our group risk solutions provide financial protection for your employees and their families when it matters most. We advise on life assurance, income protection and critical illness cover, tailored to your workforce needs.
Employee Wellbeing
A healthier, more engaged workforce
Wellbeing is more than a perk — it’s essential to performance. We help you build programmes that support mental, physical and financial wellbeing, improving productivity and reducing absence.
Medical Insurance & Cash Plans
Quality healthcare access for your team
We help you implement private medical insurance and cash plans that give your employees fast access to treatment, peace of mind and cash back on specific treatments. Our advisers compare providers and structure policies to deliver the best value for your business.
Benefits Consultancy
Expert guidance you can rely on
Our consultancy service provides strategic advice across your entire benefits offering, using cutting edge client portal technology. From benchmarking and provider selection to ongoing reviews, we ensure your benefits remain competitive and aligned with your business goals.