InPartnership
An Overview for Business Partners
This InPartnership web page and brochure are for Professional Introducers only and not for client use.
About Generation
Generation Financial Services (GFS) was founded to provide clear, personalised financial advice in a profession often seen as complex and impersonal.
GFS, incorporating Generation Employee Benefits and Generation Wealth Management, prides itself on the strength of its relationships and long-term thinking.
We support individuals, families and businesses in making confident financial decisions at every stage of life.
Our approach combines technical expertise with a genuinely personal service, taking the time to understand each client’s goals, challenges and priorities.
As part of the Söderberg & Partners family of independent financial advice firms, one of the largest wealth managers and employee benefits providers in Scandinavia, we bring together local insight and European strength to deliver advice to clients.
Our growth is supported predominantly by client and introducer referrals, so it made sense to develop our ‘InPartnership Referral Service’ and we sincerely hope you will take advantage of the opportunity to work in partnership with us.
Our Partnership Model
If strategic partnerships are managed professionally, relationships between like-minded firms, such as Accountants, Mortgage Brokers, Financial Advisors, Management Consultants, Payroll and Solicitors, will lead to a better outcome for clients.
Like you, we always put the client’s best interest at the centre of our advice proposition, so much so, that at Generation we consider this to be ingrained in our business DNA.
By providing clients with a multi-disciplined approach we will ensure they always receive the best advice, aimed specifically to achieve their goals and objectives.
As well as the best interest of your clients, the Generation ‘InPartnership’ model offers a clear, compliant and professional pathway for valued partners to introduce clients and receive fair value for your work and consideration.
To ensure you are fully compliant with your Regulator’s specific requirements for introducing clients, we use the latest Introducer and Client Management Software, so you are always in control of client interaction.
- Improve client retention
- Provide introduced or white-labelled independent advice
- Obtain an income stream
- Add asset value to your business
- Remain compliant
Grow Your Business Income
Our model is progressive, allowing you to improve your income stream as the relationship and trust grows. We have four categories, Foundation, Growth, Scale and Enterprise, with Scale and Enterprise offering the additional benefit of buyback.
Foundation
Introducer Only
- Occasional reactive introductions, generally fewer than 12 converted leads per annum
- Initial fee share
- No ongoing fee share
Growth
Foundation Partnership
- Lead generation of over 12 converted leads per contract year
- Initial fee share
- Ongoing fee share
- Trading style and website design
Scale
Proactive Partnership
- Over 20 converted leads per contract year
- Initial fee share
- Ongoing fee share
- Two-year trail income buyback
- Trading style and website design
- Development support
Enterprise
Collaborative Partnership
- Over 36 converted leads per contract year
- Initial fee share
- Ongoing fee share
- Three-year trail income buyback
- Dedicated consultants
- In-office capability
- Trading style and website design
- Development support
- Account management / planning support
Your journey can start at Foundation level and progress as your business and our relationship grows. Our goal is to deliver exceptional service and work with you to help you grow your income and provide clients with highly professional financial advice, a win-win for all!
Fee Sharing Rates
| Category | Initial Fee Share | Ongoing Fee Share |
|---|---|---|
| Foundation | 15% | 0% |
| Growth | 15% | 15% |
| Scale | 20% | 18% |
| Enterprise | 25% | 20% |
Please note that our minimum initial client fee for partnership share is £2,000 / £100,000 initial investment per client.
As you may be aware, the responsibility and cost for initial and ongoing advice from an IFA business has significantly increased since the introduction of Consumer Duty in 2023. This is great news for clients but does add commercial risk and costs to the business. The above fee share is therefore the maximum non-negotiable fee available for each category, so please don’t ask for more!
Our Commitment
We will spend time, effort and capital to ensure our relationship with you is fruitful for us both, without ever forgetting that clients must remain at the centre of our universe.
Our dedicated team will work to ensure you have the best opportunity to introduce clients and receive their appreciation and thanks. We will do this in a fully compliant manner, providing guidance and support along the journey.
We will:
- Manage the partnership implementation
- Provide partnership branding and web page design
- Provide dedicated introductory and CRM software
- Assist with identifying lead opportunities
- Provide administration system support and general guidance
- For Scale and Enterprise, provide additional benefits as detailed above
- Ensure regulatory compliance regarding client introductions is fully adhered to
The Referral Process
It’s important that when referring clients, the process is compliant, easy, fast and hassle-free. We have therefore partnered with RQ, the industry-leading referral platform built specifically for seamless referrals and ongoing transparency. The platform is also integrated within our own client portal and back-office administration system, so all parties are fully engaged, especially clients.
Compliance Promise
RQ have developed their software and service in collaboration with the Institute of Chartered Accountants in England and Wales (ICAEW) to ensure best practice in compliance, code of conduct and ethics, giving you and us peace of mind. Furthermore, RQ now aligns with most professional bodies.
We are pleased to have worked with RQ to design this technology platform which will enable ICAEW members to collaborate with other professionals on advisory services.
John Gaskell, Head of Personal Financial Planning, Institute of Chartered Accountants in England and Wales (ICAEW)
Hassle-Free
It’s simple to set up and easy to use, just as easy as sending an email. In fact, RQ sits within your email inbox, so you can refer with just a little information and a couple of clicks. Once referred, you can see the progress of your referral, as the system is fully transparent, including, of course, your remuneration.
Once referred, we will do all the client work as one would expect from an IFA, and of course in line with our Regulator’s (FCA) rules and regulations.
Partnership Selection
If you select our Partnership approach, you can choose how you would like to refer business, directly to Generation or via a white-label trading style. Both routes are seamless, and the liability of advice always sits with Generation Financial Services. The choice is yours, but for true strategic partnerships with marketing and development in mind, it is more seamless for clients if you select the white-label route. In either case, we will provide the necessary documentation and copy for your website.
You’re in Safe Hands
At Generation we appreciate that a partnership, especially one involving your clients, is a big decision, so let’s meet up and discuss how we can put your mind at ease and build a great future together.
Generation Wealth Management and Generation Employee Benefits are trading styles of Generation Financial Services.
Generation Financial Services is authorised and regulated by the Financial Conduct Authority (FCA). Our advice is independent and provided in line with FCA regulations. Reference number 498748.